--- title: How to segment companies by activity in Business Essentials | Leapware description: Every enriched company gets its main and secondary activities. Learn how to turn them into an active HubSpot segment for targeted emails and outreach. --- [Skip to content](https://leapware.app/resource-center/how-to-create-segments-by-company-activity-in-business-essentials#main-content) [![Leapware](https://leapware.app/hs-fs/hubfs/Leapware-logo-white.png?width=148&height=148&name=Leapware-logo-white.png)](https://leapware.app/) OpenClose - [Data Partners](https://leapware.app/partners) - [Solution Partners](https://leapware.app/solution-partners) - [About](https://leapware.app/about) - [Contact](https://leapware.app/contact) - [Explore our apps](https://leapware.app/app-overview) - [Resource center](https://leapware.app/resource-center) © 2026 ![Copyright Logo](https://leapware.app/hubfs/raw_assets/web-leapware-hs/84/js_client_assets/assets/copyright-logo-leapware-DHs6YI2q.svg) 10:34:38 Amsterdam, NL [![Leapware](https://leapware.app/hs-fs/hubfs/Leapware-logo-white.png?width=148&height=148&name=Leapware-logo-white.png)](https://leapware.app/) - [Data Partners](https://leapware.app/partners) - [Solution Partners](https://leapware.app/solution-partners) - [About](https://leapware.app/about) - [Contact](https://leapware.app/contact) - [Resource center](https://leapware.app/resource-center) [Explore our apps](https://leapware.app/app-overview) # How to create segments by company activity in Business Essentials 02 October 2026—Updated 02 October 2026 - Tutorial - Business Essentials Content The data tells you what a company does. A segment puts that to work. Content ## Know what they do. Target who you need. When you link and enrich a company with Business Essentials, it gets the LBE main activity properties, with a classification, an activity code and a description of what the company actually does. Most companies also have secondary activities. Combine both in a HubSpot segment and you can reach exactly the companies that matter for your campaign: filter with "contains any of" on the main and secondary activity descriptions, choose an active segment so companies move in and out as their data changes, and add more activities whenever your target group grows. This tutorial walks you through it, from the first filter to a segment that keeps itself up to date. ### Watch the tutorial to build your first activity-based segment. ![KvK Scanner HubSpot app by Leapware on two Apple MacBooks](https://leapware.app/hubfs/KvK%20Scanner%20-%20Mock-up.webp) Play video 5:19 ## Heading N/a [Button text](https://www.hubspot.com) ## Related articles [![leapware-logomark-white](https://leapware.app/hs-fs/hubfs/leapware-logomark-white.png?width=602&height=602&name=leapware-logomark-white.png)](https://leapware.app/) ## Products - [Apps](https://leapware.app/app-overview) - [Data Partners](https://leapware.app/partners) - [Solution Partners](https://leapware.app/solution-partners) - [About us](https://leapware.app/about) - [Resource center](https://leapware.app/resource-center) - [Contact](https://leapware.app/contact) ## Socials - [LinkedIn](https://www.linkedin.com/company/leapware-app/) - [YouTube](https://www.youtube.com/channel/UC6sImNLVYZTL8YLEdvuJinA) ## Contact Leapware B.V. 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Wenckebachweg 123 1096 AM Amsterdam [info@leapware.app](mailto:info@leapware.app) [+31 20 259 5850](tel:0031202595850)   © 2026 ![Copyright Logo](https://leapware.app/hubfs/raw_assets/web-leapware-hs/84/js_client_assets/assets/copyright-logo-leapware-DHs6YI2q.svg) 10:34:39 Amsterdam, NL - [DPA](https://leapware.app/dpa) - [Terms of Service](https://leapware.app/terms-of-service) - [Privacy Statement](https://leapware.app/privacy-statement) - Cookie settings Built the right way © 2026 ![Copyright Logo](https://leapware.app/hubfs/raw_assets/web-leapware-hs/84/js_client_assets/assets/copyright-logo-leapware-DHs6YI2q.svg) 10:34:39 Amsterdam, NL ```json { "@context" : "https://schema.org", "@id" : "https://leapware.app/resource-center/how-to-create-segments-by-company-activity-in-business-essentials", "@type" : "BlogPosting", "author" : { "@type" : "Person", "image" : "https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e", "name" : "Bas Blokpoel", "url" : "https://leapware.app/resource-centerbas-blokpoel" }, "dateModified" : "2026-10-02T13:42:01+0000", "datePublished" : "2026-10-02T13:42:01+0000", "description" : "Every enriched company gets its main and secondary activities. 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